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diamonds

So...what should you really spend on that ring?

So...what should you really spend on that ring?

We’ve all heard the old “rules of thumb” when it comes to how much you should spend on that engagement ring – two times your monthly salary…three times your monthly salary…

Which monthly income number do you count? After taxes, before taxes?

How is anyone supposed to make sense of it all? …that’s kind of the point, you’re not. Click the link to read all our insights about average engagement ring prices at our store and around the U.S.

Choosing a Diamond

Choosing a Diamond

There are no two diamonds alike, they are individually unique just like each of us. Tradition has shown us that four factors – know as the Four C’s – together contributeto a diamond’s singular beauty.  These factors are Color, Carat weight, Cut and Clarity.

This provides us with common references and language to arrive at a diamond’s value throughout the world and across generations.  To acquire a diamond is to become a part of that legacy, and the Four C’s is your tool to ensure your diamonds are the best your money can buy.